Nebula
Motion and Branding
This project is an identity redesign of the streaming platform, Nebula. Nebula hosts intellectual and educational content about science, culture, history and news and, my redesign expands upon its old ‘starry’ aesthetic. With motion and a new identity system that creates a sense of vast scale and then dense proportion, echoing the wide array of content available on the platform.
The animation was created using the latest particle system in Cinema 4D and then was colour corrected and finalised in Adobe After Effects.
Ident Animation
Brandmark and Identity Principles
The identity system is based on the idea of ‘vast scale vs intense density’ to represent the expansive intelligent content that Nebula condenses down onto one convenient platform. Each particle represents a genre of content and a piece of knowledge. The motion always starts from a place of messy abundance and condenses into a cleaner, simpler form as you can see below with the formation of the brandmark.
