This project is a promotional campaign for the re-release of the 1967 French comedy-classic 'Playtime'. The title treatment pays homage to the 60's typography featured in the film and is brought to life in playful motion. The editing of the trailer is meant to highlight the comedy and oddity of the film. Finally, the promotional posters lean into the absurdity of the film, using the running joke of every building being the same in Paris and building upon that idea through an uncanny grid of the same buildings and a reflection of the Effiel tower.